Goodyear Renews Cotton Bowl Title Sponsorship

Goin’ Bowlin’

The Goodyear Tire & Rubber Company, in collaboration with the Cotton Bowl Athletic Association, just announced a multiyear agreement renewing its title sponsorship of the Goodyear Cotton Bowl Classic.

Host to a historic College Football Playoff Semifinal between the Alabama Crimson Tide and the Cincinnati Bearcats on Dec. 31, the Goodyear Cotton Bowl Classic will continue to present marquee matchups annually as a member of the “New Year’s Six,” the top bowl games included in the College Football Playoff Semifinal rotation. With the agreement, the Cotton Bowl will also host a semifinal game in 2024.

“Much like the Cotton Bowl, Goodyear has long been connected to college football by enhancing the gameday experience, whether it’s through aerial coverage from the blimp or the larger-than-life tire art statues,” said Todd Macsuga, general manager, Brand Marketing, Goodyear North America. “This agreement is a continuation of our commitment to the sport and allows us to celebrate the drive it takes to compete in college football’s biggest matchups for years to come.”

Additionally, Goodyear extended its agreement with Disney Advertising Sales on behalf of ESPN to be the preferred aerial coverage provider for college football and the exclusive aerial coverage provider of the College Football Playoff Semifinals and National Championship on ESPN.

“Since 2014, Goodyear has been an incredible partner for our game,” said Bry Patton, Chairman of the Cotton Bowl Athletic Association. “This sponsorship extension demonstrates a history of shared values between Goodyear and the Cotton Bowl Classic, as we strive towards providing college football fans with an unforgettable experience year after year.”

To celebrate its title sponsorship renewal and the road to greatness these teams travel on to advance to the Goodyear Cotton Bowl Classic, Goodyear once again created mascot statues of the participating teams, made from its tires.

This year’s tire art statues feature The University of Alabama mascot, Big Al, and University of Cincinnati’s mascot, the Bearcat. Standing nearly seven feet tall and weighing more than 200 pounds each, the artwork was constructed from over 300 Goodyear tires and 14,000 hidden staples.

For a fifth year, Goodyear commissioned the talents of artist and former minor league baseball player Blake McFarland to handcraft the unique statues, which will serve as centerpieces for many of the Goodyear Cotton Bowl Classic festivities leading up to the game. The artwork embodies the dedication to outstanding performance built into each Goodyear tire and is reflective of the drive both teams have shown this season.

The 86th Goodyear Cotton Bowl Classic kicks off on ESPN on Friday, Dec. 31 at 2:30 p.m. CT where No. 1 Alabama will take on No. 4 Cincinnati for their chance to complete the ultimate road to greatness: playing for the 2022 College Football Playoff National Championship. Aerial coverage will be provided by Goodyear.